One of the most compelling aspects of collaborating with start-up companies, is how many roles you get to work in. You sort of "can and have to do everything." For this automotive start-up, I had a chance to explore graphic design in a way I hadn't done at traditional OEM's, and I had a blast coming up with logos that communicated the values and ideals of this fledgling brand. Here is a small fraction of some I designed.
